Shelby County Visitor Guide

Working with the ShelbyKY Tourism team to design a visitor guide for Shelby County was a collaborative process centered on authenticity and usability, combining local expertise to highlight the county’s attractions, history, and seasonal events. We prioritized concise, visitor-focused content—curated itineraries, thematic sections for outdoor recreation, dining, and cultural sites—so readers can quickly find what interests them. Photography and design elements were selected to reflect Shelby County’s character, using warm, approachable imagery resulting in a practical, attractive guide that supports both visitors and local businesses.